Personal finance · Economy · Investing
Make your money work harder
I’m Kalu Aja, personal finance & investing commentator and author of Let’s Talk About Your Money. Every morning I break down the markets, rates and policy moves that hit your wallet, in plain numbers with no jargon.
354K on X · 460+ Digest readers · 600+ YouTube videos · Weekly podcast
The daily Digest
Nigeria Business & Investing Digest
Top 5 business and top 5 investing stories, plus trends to watch. Free, in your inbox before work.
The daily Digest
Latest issues
- Nigeria Business & Investing Digest · Sat 17 Oct 2026on October 17, 2026
- Nigeria Business & Investing Digest · Fri 16 Oct 2026on October 16, 2026
Plain-language explainers
Debt How to get out of a debt trap
Avalanche or snowball? Ask for the APR, not the “interest rate”.
Inflation Hedging for inflation
What inflation does to your cash, and what you can hold instead.
Stocks The P.E. ratio
The one number that tells you if a share is cheap or dear.
Market numbers
Today’s numbers are in the Digest
Naira, CBN rate, T-bills, the NGX and oil, each with a line on what it means for your money. Updated every morning in the free Digest.
Book of the month
The Psychology of Money
by Morgan Housel
Getting rich is maths. Staying rich is behaviour. This book explains why your habits with money matter more than your salary.
Get it on Amazon
My book
Let’s Talk About Your Money
How do you earn and spend, invest, and protect your money from inflation? Do you need a budget? Should you buy mutual funds? A step-by-step guide in plain language: no buzzwords, little maths.
Podcast · weekly
The Way I See It
YouTube · Financial HealthCheck
Latest videos
Free tool
Pul.LLC: your personal finance tool
Plan, track and grow your money in one place, with budget, savings and investment calculators. Built by Kalu Aja.
Featured in
Work with me
Reach readers who act on money news
Sponsor the daily Digest, a podcast episode, an X Space or a video.
Spotlight
X posts, X trends and Digest sponsorship, cross-posted to Instagram and Facebook
Conversation
Everything in Spotlight, plus an X Space and YouTube
Launch
Custom campaign across every channel, 1-month minimum
Audience · Oct 2026
354K X followers · avg 1.8K live listeners per Space
29K Facebook followers
600+ YouTube videos
460+ Daily Digest subscribers
Weekly podcast on Spreaker, Apple & Spotify
Free every morning
Get the Nigeria Business & Investing Digest
Top 5 business and top 5 investing stories, plus trends to watch. Join 460+ readers. Want to support the work? Upgrade any time: